My writing has included news stories, features, opinion pieces, press releases, business reports and speeches. As well as writing in my own name, I have drafted speeches and articles for scores of business leaders and politicians, helping them put their messages over as clearly and as colourfully as possible.
My approach to speechwriting is to create a simple structure, populate it with engaging examples and data and present it in the speaker’s own voice. This blend of great content and compelling style is not easy to achieve. It means combining my experience in writing with the knowledge of subject matter experts and the speaker’s own priorities. To manage this, I use processes that I have refined over many years to optimise teamwork and so produce the clearest messages, the most interesting content and the greatest impact. Many speeches I have written can be found online and I can provide links on request. Here – without naming the speakers – are a few extracts.