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In the last decade I have written copy for all kinds of corporate communications – reports, brochures, websites, articles, advertisements, magazines and newsletters. Over 20 years, I have moved from writing for newspapers to writing for some of the world’s leading companies. But I find that, at root, they are both looking for the same thing – writing which is clear, concise, colourful and correct. Here are some recent examples.
I have formed a writing team with Derek Smith, with whom I have worked for three years on BP Sustainability Reports. Derek has specialist experience as a sustainability consultant and analyst, complementing my background in journalism and publicity. Read more
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Sustainability Reporting
For the past 6 years I have been a principal writer on the BP Sustainability Report – which covers topics ranging from climate change to education. When I took over editing duties in 2003, we changed the title from the Environmental and Social Review to the Sustainability Report, expanding its scope to cover all aspects of the group’s performance that affected its prospects for long term sustainability. This includes elements of strategy and operational performance as well as environmental, social and ethical issues. For the last three years I have worked on the report jointly with fellow writer Derek Smith. The report has continued to evolve, consistently commanding top ten rankings in the Accountability Rating and Sustainability Global Reporters index.
See the online report and download a pdf here
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Report on the future of business
This is a report about the role of business in society which I helped eight senior executives to write - acting as their 'scribe'. Published by the World Business Council for Sustainable Development, it puts forward the idea that businesses help the world progress by turning its biggest challenges - such as climate change and poverty - into business opportunities. So the report looks, for example, at the scope for businesses to provide affordable products in developing countries and examines the prospects for creating markets in low-carbon products that help combat climate change. For me, the intriguing thing was to see the way this particular group held two strong views - first that businesses needed to get involved in tackling big global issues, but second that they should tackle them primarily through their mainstream business activities, rather than their philanthropy programmes, because any project that makes a significant difference has to be sustainable - and therefore profitable. |
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| These pages give you a flavour of what I have done, along with some examples of my work. However, many clients want me to work for them on a confidential basis, especially when ghost-writing, and so there are many examples that cannot be given here. If you are interested in seeing more, and I can send you some further examples. |
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